
The Challenge:
When Raleigh Plastic Surgery Center approached us, they were struggling with low organic visibility, inconsistent traffic, and poor keyword rankings. Their website wasnβt ranking on the first page for high-intent local keywords, and they were missing out on valuable patient inquiries.
Our Strategy & Execution:
Over six months, we implemented a comprehensive SEO strategy focused on four key areas:
1. Keyword Research & On-Page Optimization:
- Identified high-converting local keywords relevant to plastic surgery.
- Optimized service pages, meta tags, and internal linking for better search engine indexing.
- Improved content readability and relevance for both users and search engines.
2. Google My Business (GMB) Optimization:
- Revamped their GMB profile with keyword-rich descriptions, high-quality images, and regular updates.
- Encouraged patient reviews to enhance local trust and credibility.
- Improved NAP consistency across directories for stronger local SEO signals.
3. Authority Building & Backlink Strategy:
- Secured 1.2K high-quality backlinks from authoritative healthcare websites.
- Published guest blogs and collaborated with industry influencers for credibility.
- Implemented a strategic internal linking plan to enhance website authority.
4. Content & Technical SEO Enhancements:
- Developed engaging blog posts addressing common plastic surgery queries.
- Improved page speed, mobile responsiveness, and structured data implementation.
- Ensured technical SEO hygiene with schema markup, crawlability fixes, and UX enhancements.
The Results: Unmatched Growth in 6 Months
Our data-driven strategy delivered remarkable improvements in organic search performance:
π 313K total impressions & 23.9K organic clicks β A substantial increase in search visibility.
π Ranked #2 for βPlastic Surgeon Raleigh NCβ β Jumped to the second position on Google, outperforming competitors.
π 1.7K monthly organic traffic β Achieved consistent growth in high-intent visitors.
π Keyword rankings improved significantly β Multiple keywords moved up by +14, +9, +7 positions, driving more traffic.
π 1.2K high-quality backlinks β Strengthened domain authority and credibility.
π‘ SERP feature dominance β Increased presence in βPeople Also Ask,β Local Pack, and Knowledge Panel results
What This Means for Plastic Surgeons
This success story is a testament to how a well-executed SEO strategy can transform online visibility, attract more patients, and establish dominance in local search results.
- Website Design
- Google My Business Optimization
- Local SEO
- Content Writing
- Local Citations
- Technical SEO