Raleigh Plastic Surgery Center

The Challenge:

When Raleigh Plastic Surgery Center approached us, they were struggling with low organic visibility, inconsistent traffic, and poor keyword rankings. Their website wasn’t ranking on the first page for high-intent local keywords, and they were missing out on valuable patient inquiries.

Our Strategy & Execution:

Over six months, we implemented a comprehensive SEO strategy focused on four key areas:

1. Keyword Research & On-Page Optimization:

  • Identified high-converting local keywords relevant to plastic surgery.
  • Optimized service pages, meta tags, and internal linking for better search engine indexing.
  • Improved content readability and relevance for both users and search engines.

2. Google My Business (GMB) Optimization:

  • Revamped their GMB profile with keyword-rich descriptions, high-quality images, and regular updates.
  • Encouraged patient reviews to enhance local trust and credibility.
  • Improved NAP consistency across directories for stronger local SEO signals.

3. Authority Building & Backlink Strategy:

  • Secured 1.2K high-quality backlinks from authoritative healthcare websites.
  • Published guest blogs and collaborated with industry influencers for credibility.
  • Implemented a strategic internal linking plan to enhance website authority.

4. Content & Technical SEO Enhancements:

  • Developed engaging blog posts addressing common plastic surgery queries.
  • Improved page speed, mobile responsiveness, and structured data implementation.
  • Ensured technical SEO hygiene with schema markup, crawlability fixes, and UX enhancements.

The Results: Unmatched Growth in 6 Months

Our data-driven strategy delivered remarkable improvements in organic search performance:

πŸ“ˆ 313K total impressions & 23.9K organic clicks – A substantial increase in search visibility.

πŸ† Ranked #2 for β€œPlastic Surgeon Raleigh NC” – Jumped to the second position on Google, outperforming competitors.

πŸš€ 1.7K monthly organic traffic – Achieved consistent growth in high-intent visitors.

πŸ” Keyword rankings improved significantly – Multiple keywords moved up by +14, +9, +7 positions, driving more traffic.

πŸ”— 1.2K high-quality backlinks – Strengthened domain authority and credibility.

πŸ’‘ SERP feature dominance – Increased presence in β€˜People Also Ask,’ Local Pack, and Knowledge Panel results

What This Means for Plastic Surgeons

This success story is a testament to how a well-executed SEO strategy can transform online visibility, attract more patients, and establish dominance in local search results.

  • Website Design
  • Google My Business Optimization
  • Local SEO
  • Content Writing
  • Local Citations
  • Technical SEO
Category
Local SEO & Website Design
Clients
Raleigh Plastic Surgery Center
Location
Raleigh, NC
Published
October 12 , 2024