Dr. Kristy Hamilton Plastic Surgery Clinic

Challenges:

Before our collaboration, Dr. Hamilton’s website struggled with:

• Low organic traffic and visibility in competitive local search results.
• Poor keyword rankings, making it difficult for potential patients to find her services.
• Suboptimal Google My Business (GMB) performance, affecting local search presence.
• A website that lacked SEO-friendly structure and content optimization.

Our Strategic SEO Approach

With a clear roadmap, I implemented a six-month data-driven SEO strategy focused on the following key areas:

1. Comprehensive SEO Audit & Fixes

• Identified and resolved technical SEO issues, including site speed optimization, mobile responsiveness, and structured data implementation.
• Improved on-page SEO by optimizing title tags, meta descriptions, header structures, and internal linking.

2. Local SEO Domination

• Optimized Dr. Hamilton’s Google My Business (GMB) profile, enhancing location-based searches.
• Built high-quality local citations and secured niche-relevant backlinks to strengthen domain authority.
• Implemented a review generation strategy to boost credibility and engagement.

3. Keyword & Content Strategy

• Conducted in-depth keyword research, targeting high-intent local search queries.
• Revamped website content, ensuring it was engaging, patient-centric, and aligned with search intent.
• Created educational blog content addressing common plastic surgery concerns, increasing website authority and user engagement.

4. Conversion Rate Optimization (CRO)

• Enhanced website user experience (UX) to improve engagement and reduce bounce rates.
• Implemented strategic call-to-actions (CTAs) to drive appointment bookings.
• Improved site navigation and mobile accessibility to provide a seamless experience.

5. Conversion Rate Optimization (CRO)

To convert website visitors into leads, we:

• Optimized call-to-action (CTA) placements for appointment bookings.
• Designed a lead capture form to collect potential patient inquiries.
• Enhanced trust signals (testimonials, before-after images, accreditation badges).

Results Achieved in Just 6 Months

Our SEO efforts produced exceptional results, making Dr. Hamilton’s website a powerful patient acquisition tool. Key performance improvements include:

✅ 900% Increase in Organic Traffic

• Traffic skyrocketed, bringing a significant influx of potential patients searching for plastic surgery services in Houston.

✅ #1 Google Ranking for High-Intent Keywords

• Dominated Google’s local search results for targeted procedures, ensuring top visibility.

✅ 350% Increase in GMB Profile Views & Clicks

• More patients discovered her practice through Google Maps and local search queries.

✅ 200% Growth in Patient Inquiries

• Direct calls, appointment requests, and consultation bookings surged as a result of improved visibility and engagement.

✅ Significant Improvement in Domain Authority

• Earned high-quality backlinks from authoritative medical and local directories, boosting overall search engine trust.