How Local SEO & GMB Optimization Helped a Leading Construction Company Dominate Local Search Results
Client Overview:
Al Naboodah Construction Group (L.L.C.) is one of Dubai’s top construction and infrastructure companies. Despite their strong reputation and proven expertise, their Google Business Profile (GMB) wasn’t performing, leading to missed opportunities and weak local visibility.
The goal was to boost their local rankings, increase visibility, and generate more high-quality project inquiries through data-driven Local SEO strategies.
Challenges
Before optimization, the company faced:
- Poor visibility in Google’s Local Pack for competitive keywords
- Outdated GMB profile with incomplete details and few visuals
- Inconsistent NAP across business directories
- Low engagement, limited clicks, calls, and direction requests
Our Strategy
We implemented a strategic, data-driven local SEO plan designed specifically for the construction industry in Dubai.
1. GMB Optimization
- Updated business categories, descriptions, and service details
- Added high-quality, geo-tagged project photos showcasing construction sites
- Published weekly GMB posts highlighting new projects and milestones
2. Local Keyword Targeting
- Researched and implemented 30+ local keywords like:
“construction company in Dubai”, “infrastructure contractor UAE”, and “civil engineering services Dubai” - Optimized GMB, service pages, and posts for local relevance
3. Review & Reputation Management
- Launched a review collection strategy from satisfied clients
- Increased review volume by 45% and achieved a 4.8★ average rating
4. Local Citations & Link Building
- Built consistent business listings across UAE-based directories
- Acquired backlinks from reputable construction and business websites
5. Continuous Tracking & Optimization
- Monitored GMB Insights, keyword rankings, and engagement data
- Refined targeting monthly for maximum visibility and conversions
📈 Results (March – July 2025)
Our optimization produced outstanding results in just 4 months:
- 🚀 +150.1% increase in direction requests (from 550 to 1,378)
- 🌍 92,000+ total impressions on Google Search & Maps
- 🔗 2,090+ website clicks from local searches
- 🏆 #1 position in Google’s Local Pack for “Construction Company Near Me”
- 📞 640 new project deals signed from local inquiries
- 💼 +185% boost in overall engagement and profile actions
Impact
Al Naboodah Construction Group is now one of the most visible construction companies in Dubai’s local search results. Their optimized online presence consistently drives qualified project leads, builds trust with clients, and reinforces their leadership in the UAE construction market.
Key Takeaway
With the right Local SEO and Google Business Profile optimization, even large construction firms can achieve massive digital growth. This project transformed Al Naboodah’s profile into a powerful lead-generation engine that continues to deliver measurable business results.
- Website Design
- Google My Business Optimization
- Local SEO
- Local Citations
Category
Local SEO & GMB Optimization
Clients
Al Naboodah Construction Group (ANCG)
Location
Dubai, UAE
Published
October 12 , 2025
