Portfolio of Home Builders

⚠️ Challenges

Before our collaboration, Marvel Homes faced several key issues:

• Low visibility in Google Search and Google Maps results.
• Poor keyword rankings for high-intent local terms like “custom home builders Toronto” and “luxury construction company near me.”
• An under-optimized Google Business Profile (GMB) with limited reach and engagement.
• A website that lacked SEO structure, proper content hierarchy, and conversion-focused design.

Our Strategic SEO Approach

To position Marvel Homes as Toronto’s top luxury home builder, I developed and executed a data-driven 6-month SEO and GMB growth strategy focused on visibility, authority, and lead generation.

1️⃣ Comprehensive SEO Audit & Technical Fixes

• Conducted an in-depth site audit to identify technical barriers.
• Improved page speed, mobile performance, and crawlability for better Google indexing.
• Optimized meta titles, descriptions, headers, and image alt tags for maximum keyword relevance.
• Implemented structured data and local schema for enhanced SERP appearance.

2️⃣ Local SEO Domination

• Fully optimized the Google Business Profile with detailed service categories, high-quality project photos, FAQs, and service descriptions.
• Built consistent NAP citations across leading local and construction directories.
• Launched a review generation campaign, helping Marvel Homes earn verified 5-star ratings that boosted trust and engagement.

3️⃣ Keyword & Content Strategy

• Researched high-intent, location-based keywords such as “custom home builders Toronto,” “home renovation experts Toronto,” “modern home design Ontario.”
• Optimized existing service and portfolio pages with targeted keywords.
• Created educational blog posts around topics like home design trends, construction costs, and sustainable building, attracting organic visitors seeking expert insights.

4️⃣ Conversion Rate Optimization (CRO)

• Redesigned sections of the website to enhance user experience and lead flow.
• Added clear and consistent CTAs to encourage quote requests and consultations.
• Improved trust elements showcasing testimonials, certifications, and completed projects to build credibility.

📊 Results Achieved in Just 6 Months

Our comprehensive SEO and GMB strategy delivered transformative results:

✅ +640 New Project Inquiries Signed
Generated from organic traffic, local map searches, and form submissions.

✅ 2.09K Clicks & 92K Impressions
Increased overall visibility and engagement across Google Search and Maps.

✅ #1 Ranking on Google Business Profile
Marvel Homes now dominates the local 3-pack for high-value keywords like “home builders in Toronto” and “custom home construction.”

✅ +80% Growth in Organic Traffic
Significant boost in quality website visitors searching for luxury home building services.

✅ Improved Domain Authority & Brand Trust
Earned mentions and backlinks from top Canadian construction and architecture directories.

💡 The Impact

By aligning technical SEO, local optimization, and conversion strategies, Marvel Homes achieved sustained growth, consistent project inquiries, and a strong leadership position in Toronto’s competitive home construction market.

Their digital presence now reflects the same level of excellence and precision they bring to every home they build.