Macleod Trail Plastic Surgery

• Keyword Optimization: Identified high-intent keywords such as “best plastic surgeon in Calgary,” “Calgary facelift specialist,” and “top breast augmentation Calgary.” These were strategically integrated into website content, meta descriptions, and blog posts.
• Google My Business (GMB) Optimization: Updated their GMB profile with accurate business information, before-and-after photos, and regular posts highlighting procedures and patient success stories.
• Citation Building: Ensured consistent business listings on authoritative directories to enhance visibility in local search results.
• Review Management: Implemented a strategy to encourage satisfied patients to leave positive reviews, building trust and credibility.

Result:

Achieved a 60% increase in local search traffic, significantly boosting appointment requests through organic searches.

SEO Audit & Technical Optimization

We conducted an in-depth audit to identify and fix SEO weaknesses.

• Website Structure Optimization: Improved site navigation for better user experience and search engine indexing.
• Technical SEO Enhancements: Fixed broken links, optimized robots.txt, and implemented schema markup for rich snippets.
• Page Speed Optimization: Minimized loading times by optimizing images, reducing code bloat, and implementing caching strategies.

Result:

Improved Google PageSpeed score by 40%, leading to a smoother user experience and better rankings.

On-Page SEO & Content Strategy

We created SEO-optimized, engaging content tailored to potential patients’ needs.

• Landing Page Enhancements: Revamped service pages with informative and persuasive content focused on patient concerns.
• Blog Content Development: Published well-researched articles like “How to Choose the Best Plastic Surgeon in Calgary” and “What to Expect from a Rhinoplasty Procedure.”
• Internal Linking Strategy: Strengthened internal linking to distribute authority across key service pages.

Result:

Organic traffic to blog pages increased by 75%, establishing the clinic as an industry authority.

High-Quality Backlink Strategy

We executed a strategic backlink campaign to enhance domain authority.

• Guest Blogging: Secured guest posts on reputable medical and beauty-related websites.
• Local Partnerships: Collaborated with Calgary-based wellness brands for cross-promotional content.
• Press Releases: Published authoritative content about the clinic’s services and expertise.

Result:

The website’s domain authority improved by 15 points, leading to higher search engine rankings.

Impact:

Through a combination of advanced SEO techniques and a deep understanding of the healthcare industry, we successfully positioned Macleod Trail Plastic Surgery as the go-to plastic surgery clinic in Calgary. Within six months:

✅ 70% increase in organic website traffic
✅ 50% more appointment requests from local searches
✅ Enhanced credibility with a 5-star online reputation

Our expertise in Local SEO, Content Marketing, and Website Optimization ensured Macleod Trail Plastic Surgery achieved long-term digital growth in a competitive market.